In-house Startup Acceleration & Market Entrance

We draw a blueprint of solution to meet the market requirements

We planned a discovery-level workshop and ran a workshop in which global partners that have cloud solutions participated for a project to design an open innovation process for the large domestic IT service provider.

When: January~April 2019. Client. Technology strategy team/Open innovation team from IT Service Providers of a large domestic corporation

Objective

Find the optimal solution for launch of commercialized product, cooperating with the company E, a partner with global market leading technology. Turn competitiveness of the partner into asset and innovate organizational culture through these processes.

Approach

Designed optimum workshop design to achieve fast and high-level output during the Company E based in Canada was flying to Korea to meet with the Company D.

After understanding purpose of the project and workshop, The Invention lab team developed and utilized the entire 2-week workshop flow and application frame.

Outcome

We began by publishing a brief research report to increase the Company D’s understanding of the Company E prior to the initial meeting. Moreover, we enabled smooth operation by creating guide documents for upcoming meetings, workshops, and methodologies to enhance the pre-engagement of participants.

The partnership with the Company E took place in earnest after signing an MOU after the Overview meeting. The workshop was held for about two weeks, with the goal of identifying the solution outlines that both companies should ideally develop. The senior architect of the Company E stayed in the Company D’s Open Innovation center during the period and conducted a workshop with the field department.

This was done by preliminary setting of the main categories based on the requirements investigated by both companies, and then intensively discussing and arranging one or two topics per day. The organizational culture of small and midsize IT companies with global leading solutions is quite progressive, compared with domestic large IT companies.

It was also very important to mix the cultures of both companies for good partnership. The biggest concerns for this were the ‘environment’ and the ‘tools’. We completely changed the look of a conference room for the two-week workshop.

Boards with picture of OI Canvas, our self-developed frame, were developed by category on the wall. Dozens of post-it notes were attached on them as the workshop progressed. The Me-Cards were posted on the one side of the wall showing the participants’ names, tasks and hobbies. It was important to maintain the concentration and tension on the content and to feel like ‘one team’ through this environment. The workshop produced an optimal solution outline, followed by subsequent workshops that set the scope for the PoC progress in developing this solution. The two companies agreed on a priority for the features that the PoC would develop first, reflecting market requirements and input resources. The Invention Lab designed and operated the entire process, largely in the order of requirements-solution outline-derivation of PoC development priorities, and used visualized tools. This was a way for clear action points to be shared within the stakeholders and at the same time overcome the handicap of language barriers, by avoiding workshops that end with words, recording and visualizing.

Learn more about our Services

Open Innovation
Advisory Service
  • Designing Open Innovation process and Top Management workshop
  • Planning and operating inbound and outbound OI model
  • Application and diffusion of in-house Open Innovation design methodology into the organization
In-house Startup Acceleration Program
  • Plan and operate lean startup process for in-house start-ups /venture teams in large and midsize companies
  • Operate 10 in 90 application programs for in-house innovation/agile organizations in large and midsize companies
  • Plan and operate a program to verify if the new BM of in-house ventures, start-ups, and innovation organizations is valid to expand overseas.
Technology Scouting
& Investment
  • Find a technical start-up team (Domestic and Asian regions)
  • Operation of inbound OI program and joint seed investment with large and midsize companies
  • Support initial investment and localization of domestic start-ups in emerging Asian markets such as Vietnam, Thailand and Myanmar