It is matter of systems, not people, that corporations are moving slower than the market even though they have more of outstanding people working for them compared to smaller organizations.

It is advantageous for the body to be light to respond quickly to the market. The reason why corporations find it difficult and are reluctant to promote a new business or are slow at executing it is basically because the decision-making unit is large. In terms of time and resources, large corporations are making only big choices. While they internally repeat research, planning and reporting within for new business, other new products/services already proceed business and learn the market.

It is not possible to create a TF for new business on everything such as items considered that the market is not mature enough yet, items not related to portfolio, items that are extremely ideal and items that are hard to predict whether there will be needs or how much demand there will be. However, to find breakthrough within a few years in unpredictable market conditions, it is important to be interested in such items.

The Invention Lab’s 10 in 90 is a program supports corporations to quickly validate 10 business items over 90 days by selecting workforce internally to create agile organizations that run for three months. Maximum 10 agile organizations can be operated.

This process is similar to actual start-ups doing concentrated activities for initial market verification. From team building, market/trend research, item selection, concept design, hypothesis establishment, primary verification, MVP development, second verification to business plan presentation, the process is operated intensively in three months.

Each team is managed through an office hour that regularly shares its status to achieve its set goals, and collaborative tools that allow anyone to see the current status transparently. Each team refines the team’s hypothesis, getting advice from entrepreneurs with experience in doing business in the field and listening to feedback from customers and experts

The 10 in 90 program is not just an in-house startup operation program. It is a ‘Business Builder for Corporations’ program that the Invention Lab manages 10 items directly from the initial idea stage, develops, tests and runs them together.

‘Small Team’ is efficient and strong.

The cost of running all 10 items in the existing units would be enormous. Numerous interest groups within the organization will be involved and the idea of who leads the business would become unclear. The time spent would become infinitely long, and every team wouldn’t want to be responsible for the consequences. On the other hand, in case of good opportunities or achievements, every team will be trying to take credit. It would be impossible to know if anyone learned from experiences or mistakes from various failures, and these would not be shared frequently.

Organizations that move fast with their own motivation and authority are definitely powerful.

The 10 in 90 program can be the first clue for a business model transformation that large corporations have kept failing to make. With 10 in 90 program, they can discover the potential for new growth engines and find clues about running an innovative organization for the future. We are confident that those who experience 10 in 90 program will look back on the limitations of existing processes and organizational culture and will become evangelists who support innovation within the company.