Car Makers no longer just make ‘Car’
In-house Startup Acceleration & Market EntranceCar Makers no longer just make ‘Car’Program for selecting, operating…
Existing Process
Internal requirements
Corporate culture
Define program unit rule
Define project, workshop unit rule.
Define methodology, frame, tool
Internal / External means of promotion, propagation methods
Learn and apply improvements
Operate education program.
Foster Evangelist
Review market / trends, internal condition
Set method/ form
Interview, meeting
Utilize own DB
Contest
Determine the goals and progress of the project
Solution hypothesis test
Feasibility check
Set schedule, PoC contract
Acquire target of the test
Demo day
Conference
Promotion materials, images, program
Set a dedicated CoE organization
Port system and tool
Establish Process and Rule
Operate training and academy
Establish methodologies and frames
It is not possible to create a TF for new business on everything such as items considered that the market is not mature enough yet, items not related to portfolio, items that are extremely ideal and items that are hard to predict whether there will be needs or how much demand there will be. However, to find breakthrough within a few years in unpredictable market conditions, it is important to be interested in such items.
This process is similar to actual start-ups doing concentrated activities for initial market verification. From team building, market/trend research, item selection, concept design, hypothesis establishment, primary verification, MVP development, second verification to business plan presentation, the process is operated intensively in three months.
Each team is managed through an office hour that regularly shares its status to achieve its set goals, and collaborative tools that allow anyone to see the current status transparently. Each team refines the team’s hypothesis, getting advice from entrepreneurs with experience in doing business in the field and listening to feedback from customers and experts
The 10 in 90 program is not just an in-house startup operation program. It is a ‘Business Builder for Corporations’ program that the Invention Lab manages 10 items directly from the initial idea stage, develops, tests and runs them together.
Organizations that move fast with their own motivation and authority are definitely powerful.
The 10 in 90 program can be the first clue for a business model transformation that large corporations have kept failing to make. With 10 in 90 program, they can discover the potential for new growth engines and find clues about running an innovative organization for the future. We are confident that those who experience 10 in 90 program will look back on the limitations of existing processes and organizational culture and will become evangelists who support innovation within the company.
In-house Startup Acceleration & Market EntranceCar Makers no longer just make ‘Car’Program for selecting, operating…
In-house Startup Acceleration & Market EntranceThink of mobile business within five yearsThe on-boarding program for…
Establish objective / goal of initial investment
Utilize / search DB of internal / external start-up
(History / key business area / core technology / history of investment)
Select the Short List company
Hold internal Closed IR
In-house Startup Acceleration & Market EntranceWe draw a blueprint of solution to meet the market…
In-house Startup Acceleration & Market EntranceWhat is the business that will disrupt us?Start-up scouting, partnership…